Bangkok University students receive Swiss luxury education
Bangkok University students receive Swiss luxury education
A true hands-on learning experience, Bangkok University students spent 2 weeks studying and visiting Switzerland’s luxury brands on study tour.
Hotel Institute Montreux hosted 17 Bangkok University students studying Luxury Marketing and Communications Strategies. Using Montreux as their central base, the students split their time between the classroom and site visits of some of Switzerland’s most iconic luxury brands.
The Suisse Majestic is a 4-star+ hotel in the heart of Montreux offering one of the most beautiful views of Lake Geneva. On a visit behind the scenes, the students received an insider’s look at the daily operations of a luxury Swiss hotel.
A trip to Switzerland would not be complete without exploring Swiss watches! A personalized visit to Hublot’s factory in Nyon offered a full immersion Swiss watchmaking experience for the students.
A short bus ride away is Lausanne, the Olympic capital of the world and host to the Olympic Museum where the students experienced the spirit of the athletes in the ultra-modern and interactive facilities.
Continuing their study tour, the students visited Hotel 3 Couronnes in Vevey and indulged in a chocolate tasting experience at the local Chocolate factory in Broc.
The last luxury visit was small taste of home, with a tour of the royal Thai pavilion in Denantou Park – one of the loveliest green spaces on Lake Geneva.
Lausanne is a remarkable place for Thai people as His Majesty King bhumibol Adulyadej of Thailand spent time living there. His daughter, Her Royal Highness Princess Maha Chakri Sirindhorn presided over the inauguration of the Thai Pavilion in 2009.