Freddie For A Day – The Journey Begins
#Student Life
Freddie For A Day – The Journey Begins
With the help of students from the Hotel Institute of Montreux and in the presence of Edith Willie, Conseillère Municipal and Vicky Vocat from the Mercury Phoenix Trust, The Swiss Education Group’s version of Freddie For A Day was launched.
Students following a specialization in Marketing at the Hotel Institute Montreux were given the brief to produce a campaign and poster, which will be used as the base for a publicity campaign. The posters were presented to attendees at the official launch and guests were able to vote on their preferred design.
It was an exciting challenge for students to pitch their concept and ideas to guests and the ideas were varied and interesting.
Students at Hotel Institute Montreux also gave the results of their fundraising efforts with a cheque for more than CHF 2200.- presented to The Mercury Phoenix Trust.
#Student Life