Hotel Institute Montreux to Launch New Luxury Business Management Specialization with World Class Partner

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Hotel Institute Montreux to Launch New Luxury Business Management Specialization with World Class Partner

Working directly with a distinguished leader in the worldwide luxury business industry, Hotel Institute Montreux is pleased to announce the latest specialization for the Bachelor degree and Master program.

By SEG - Editorial Team

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The specialization will launch in October 2015 with a focus on experience marketing and relationship management in this dynamic and lucrative niche market. "Luxury international brands are absolutely in demand! With this new specialization we will offer expertise straight from the industry providing the knowledge and skills needed for a successful, high-end career in this exciting industry." Ulrika Bjorklund, HIM Academic Dean.

This highly sought after course includes modules in:

  • Competitive Analysis for Luxury Business Management in Mature and Emerging Markets
  • Luxury Marketing and Communication Strategies
  • Organizational Behaviour in the Luxury Business and Services Industry

 

Stay tuned to this website for the high-profile partnership announcement in the coming weeks!

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By SEG - Editorial Team

Editorial Team